MARKETING OF TRANSPORT SERVICES IN THE CONTEXT OF DEVELOPMENT OF RECREATIONAL BOATING AND TOURISM

Abstract

Possibilities for development of tourism through tourism, recreation and sport boating. Summer tourism and vacations near the water as important forms of tourism in Slovakia. Use of attractive primary offers (streams, lakes) - contribute to the strengthening of the economic situation in the region and increase the quality of life of the local residents. Marketing tools to promote the use of watercourses and water bodies in tourism.