INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION

Fabián Bachmann; Juraj Vaculík

INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION

Authors

Fabián Bachmann
Juraj Vaculík

Keywords:

marketing, product, marketing mix, pricing, communication policy, distribution

Abstract

Contribution is about fundamentals view in marketing and its instruments knows as marketing mix – product, price, place and promotion with spread to model of 7th P and Cts opportunities and risks.

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Published

2008-01-14

Issue

Vol. 3 No. 1 (2008)

Section

Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION. (2008). Perner’s Contacts, 3(1), 1-6. https://pernerscontacts.upce.cz/index.php/perner/article/view/1200

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INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION

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