HERE COMES THE ELECTRIC CAR: DELVING INTO YOUNG CZECH CONSUMERS' MOTIVATIONS IN BUYING AN ELECTRIC CAR
DOI:
https://doi.org/10.46585/pc.2020.2.1643Klíčová slova:
electromobility, electric cars, motivators, automotive, Czech RepublicAbstrakt
Electromobility is a preferred way of car manufacturers to deal with environmental impact of their products. But is it also a preferred way of their customers? This paper gives insights on history of electromobility, EU market incentives, customers’ approaches towards innovative products in automotive and plans for Clean mobility in the Czech Republic. Finally it presents motivational factors of buying electric cars amongst Prague University of Economics and Business students.
Stažení
Reference
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Copyright (c) 2020 Marek Vinš, Suila Kosova
Tato práce je licencována pod Mezinárodní licencí Creative Commons Attribution 4.0 .
Přijat 2020-11-19
Publikován 2020-12-30
