AIRLINE PRICING STRATEGIES IN EUROPEAN AIRLINE MARKET
Keywords:
air ticket price, tariff, revenue management, fare, traditional airlines, low-cost airlines, market, competitors, peak period, seasonAbstract
The paper is focused on evaluating pricing strategies based on monitoring of air ticket prices in different markets and in different time periods. Factors such as type of market, competitors, peak period, season, fuel costs, and environmental costs influencing air ticket prices are considered in the paper. Furthermore the paper discusses the differences in pricing strategies of traditional and low-cost airlines, different types of management.
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References
(1) HOLLOWAY, S. Straight and Level, Practical Airline Economics, 3rd Edition.
Burlington: Ashgate, 2008
(2) KIMES, S.E. ’Yield Management: An Overview’, Yield Management, Strategies for the
Service Industries. London: Routledge, 1997
(3) TALLURI, K.T., VAN RYZIN, G.J. The Theory and Practice of Revenue Management.
Boston: Kluwer Academic Press Y, 2004
(4) SUZUKI, CRUM, M., and AUDINO, M. Airport choice, leakage, and experience in
single-airport regions. Journal of Transport Engineering 129, 212-218, 2003
(5) BORENSTEIN, S., ROSE, N.L. Competition and price dispersion in the US airline
industry. Journal of Political Economy 102, 653-683,1994
Burlington: Ashgate, 2008
(2) KIMES, S.E. ’Yield Management: An Overview’, Yield Management, Strategies for the
Service Industries. London: Routledge, 1997
(3) TALLURI, K.T., VAN RYZIN, G.J. The Theory and Practice of Revenue Management.
Boston: Kluwer Academic Press Y, 2004
(4) SUZUKI, CRUM, M., and AUDINO, M. Airport choice, leakage, and experience in
single-airport regions. Journal of Transport Engineering 129, 212-218, 2003
(5) BORENSTEIN, S., ROSE, N.L. Competition and price dispersion in the US airline
industry. Journal of Political Economy 102, 653-683,1994
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Published
2013-07-12
How to Cite
Fedorco BEng, Ľubomír, & Hospodka, J. (2013). AIRLINE PRICING STRATEGIES IN EUROPEAN AIRLINE MARKET. Perner’s Contacts, 8(2), 33–41. Retrieved from https://pernerscontacts.upce.cz/index.php/perner/article/view/729
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Copyright (c) 2020 Ľubomír Fedorco BEng##common.commaListSeparator##Jakub Hospodka
This work is licensed under a Creative Commons Attribution 4.0 International License.
